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职位描述
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SUMMARY
- Highly proficient Brand Communication Manager with an exceptional grasp of the intricacies of human nature and the consumer truths of Gen Z.
- Must possess an unparalleled global trend and sports perspective, coupled with a robust comprehension of local trends.
- Demonstrable capability to adopt a global lens, particularly concerning North America and the GCA.
- Fluency in both English and Chinese is an imperative requirement, given the need for bilingual communication skills.
- Profound storytelling capabilities and the ability to craft narratives from inception are vital attributes.
- Previous involvement in the fashion apparel sector, product creation, or equivalent product management experience is mandatory.
- A success track record of serving top innovative global brands, including Apple, Nike, or luxury brands, is highly advantageous.
KEY RESPONSIBILITIES:
1) Lead strategic planning of adidas sportswear BRAND STRATEGY from 2024 to 2025, ensuring seamless alignment with corporate objectives and deep-rooted consumer insights.
2) Act as creative leadership own CREATIVE PLANNING, crafting ingenious communication strategies that resonate profoundly with the target audience and elevate brand prominence.
3) Act as owner of STRATEGIC PROJECT LEAD for China for China project and FAST TRACK. Collaborate effectively with cross-functional teams to propel forward strategic initiatives that coalesce seamlessly with overarching business goals.
4) Act as leader FUTURE STYLE, staying ahead of industry trends, discerning evolving consumer preferences, and embracing nascent technologies to architect the brand's forthcoming style direction.
KEY CRITERIA
Education with major in Marketing, Communications, Public Relations, Journalism or related disciplines.
7 years proven experience in marketing, PR or media communication
Demonstrated experience in Fashion retail/Luxury/Lifestyle/MNC will be an asset.
Passion for the Fashion industry and brand and demonstrated good sense on fashion and trend will be value add.
Result oriented and proactive.
Able to handle stress from timeline and working scope.
Attention to details and sensitive to finance data.
Candidate of Global MBA program degree is preferred.
COMMUNICATION
Native speaking in English
- Highly proficient Brand Communication Manager with an exceptional grasp of the intricacies of human nature and the consumer truths of Gen Z.
- Must possess an unparalleled global trend and sports perspective, coupled with a robust comprehension of local trends.
- Demonstrable capability to adopt a global lens, particularly concerning North America and the GCA.
- Fluency in both English and Chinese is an imperative requirement, given the need for bilingual communication skills.
- Profound storytelling capabilities and the ability to craft narratives from inception are vital attributes.
- Previous involvement in the fashion apparel sector, product creation, or equivalent product management experience is mandatory.
- A success track record of serving top innovative global brands, including Apple, Nike, or luxury brands, is highly advantageous.
KEY RESPONSIBILITIES:
1) Lead strategic planning of adidas sportswear BRAND STRATEGY from 2024 to 2025, ensuring seamless alignment with corporate objectives and deep-rooted consumer insights.
2) Act as creative leadership own CREATIVE PLANNING, crafting ingenious communication strategies that resonate profoundly with the target audience and elevate brand prominence.
3) Act as owner of STRATEGIC PROJECT LEAD for China for China project and FAST TRACK. Collaborate effectively with cross-functional teams to propel forward strategic initiatives that coalesce seamlessly with overarching business goals.
4) Act as leader FUTURE STYLE, staying ahead of industry trends, discerning evolving consumer preferences, and embracing nascent technologies to architect the brand's forthcoming style direction.
KEY CRITERIA
Education with major in Marketing, Communications, Public Relations, Journalism or related disciplines.
7 years proven experience in marketing, PR or media communication
Demonstrated experience in Fashion retail/Luxury/Lifestyle/MNC will be an asset.
Passion for the Fashion industry and brand and demonstrated good sense on fashion and trend will be value add.
Result oriented and proactive.
Able to handle stress from timeline and working scope.
Attention to details and sensitive to finance data.
Candidate of Global MBA program degree is preferred.
COMMUNICATION
Native speaking in English
注：联系我时，请说是在白云人才网上看到的。
工作地点
地址：上海徐汇区ITC Two - 徐汇区恭城路160号
求职提示：用人单位发布虚假招聘信息，或以任何名义向求职者收取财物（如体检费、置装费、押金、服装费、培训费、身份证、毕业证等），均涉嫌违法，请求职者务必提高警惕。
职位发布者
HR
阿迪达斯
-
服装·纺织·皮革
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200-499人
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公司性质未知
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广州市越秀区先烈中路69号东山广场12层
