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Key Responsibilities ? Develop and implement integrated marketing campaigns that support the growth of responsible franchise/ IP that is aligned with business target and measurement. ? Maintain 18-24 month of marketing / franchise calendar ? Leverage cross-functional resources and external marketing partnership to expand demographic reach, franchise awareness and affinity in market ? Support pitching for licensees and partners through development of marketing materials including pitch decks, sell-in videos, etc. ? Work with cross-functional teams to drive synergy within TWDC that would ultimately support sell-in and sell-through of products Requirements Education: ? Bachelor’s degree in Business Administration, Marketing, Management or related field in top university Experience: ? Experience working with or for multiple divisions of a major entertainment / retail company. ? Experience working in diverse environment ? 3 years experiences in marketing, brand development, promotions or sales for multi-national fortune 100 companies. Knowledge: ? A mature, self-motivated executive who is also able to successfully implement multiple initiatives, driving results for the company. The candidate must have a strong “partnership” mentality in working with others. The successful candidate must also demonstrate the following: ? Strong planning and execution skills: able to multitask or manage several projects concurrently with minimum supervision ? Outstanding communication skills: persuasive and convincing both in oral and written ? Problem solving skills: able to resolve issues independently and communicate solutions effectively ? Analytical skills: able to provide sound recommendations based on good understanding of different Business Units’ needs, China market situation, trends and consumer insights ? Professionalism and integrity, a team player, perform well under pressure Core Skills: ? Excellent verbal and written English communication skills ? Diverse experience across multiple marketing disciplines including consumer marketing, promotions, sponsorships, publicity, media, social